3 Best Ways to Use Storytelling to Boost Your B2B Conversions.

If there’s one thing B2C and B2B businesses have in common, it’s this…human buyers. But, until B2B buyers get replaced with robots, you shouldn’t shy away from incorporating some storytelling into your B2B marketing strategy.

Besides, 50% of B2B buyers are more likely to buy your product/service if they connect with you on an emotional level.

I know. Trying to engage with your B2B audience emotionally when selling complex solutions doesn’t seem as easy as when you’ve got luxury products to sell instead.

So, I’ve put together 3 ways you can effectively use brand storytelling in boosting your B2B conversions…

1: Identify and Clarify Your ‘Why’.

Why does your brand exist? What are the pain-points or headaches you fix for your customers? These two questions will help you identify your ‘Why’.

And not just that…they’ll always help you keep your ideal customers [and their challenges] in mind when crafting your brand messaging.

Focus on this till you get it right [if you haven’t already] and you’ll be able to grab your prospect’s attention better. Why?
Well, your messaging will always strike the right tone.

Which brings us to the next point…

2: Build a Connection.

Before you can build a connection with your audience through your messaging, you need to give them a strong reason why they should even care.

And that begins with knowing and understanding the ‘WHY’ behind your mission as I mentioned above.

Here’s an example. In one of its short Adwords Stories, Google shows how the London Review of Books used Google AdWords in achieving their marketing goals. And you’ll find many other stories of how different businesses used Google Ads to grow their business.

So, it goes without saying that you can promote your solutions without appearing ‘salesy’ through success stories from your past or present customers.

This way, your prospects will identify with the struggles of the characters you used and in turn, see how your solutions took the pain away. And how it would do the same for them.

Now this would be the perfect time for you to…

3: Strengthen with Data.

Your B2B buyer wants to see relevant numbers, research, and data to help them know if going for your offering is the best decision.

But if you decide to only run with this and you just scream data throughout your messaging, they won’t connect. So, what’s the best thing to do?

It’s this…don’t get too data-driven and forget about who matters most…your customer. Instead, use data to add credibility to your stories. Now that’s a perfect balance.

Decision making is a mix of emotions and logic. Your prospects want to connect with you and still feel confident that they’re making the right choice.

Key Takeaways.

You can attract ideal customers and make it easy for them to confidently choose you through brand storytelling.

First, identify your ‘Why’ to get a clearer direction on how to create a deeper connection with them before using data to strengthen and tie it up neatly.

Feel like you could use some help in boosting conversions with your brand messaging?

Let’s discuss how we can work together to inspire your ideal customer to take the action you want them to.