You might already know that content marketing is a great tool for building brand authority.
But you’re probably not sure if a content strategy can help you crush your ecommerce business goals just yet.
Sounds like you? Then this quick post is for you.
But first…
How Does Ecommerce and Content Marketing Work Together?
No matter what you sell, content needs to be the next top item on your marketing strategy.
Because besides losing out on a big opportunity that 91% of marketers are already using, 80% of your customers prefer to learn about your business through content.
So, creating and sharing quality, free content, brings your customers closer to learn about your brand, build trust and keeps them engaged.
That said, how can you create content that turn your prospects into loyal customers?
1: Get Creative and Intentional with Your Content Strategy.
Yes, blogs are the most popular form of content but that’s not everything content marketing is all about.
So, you don’t have to focus only on writing blogs.
Instead, you need to know what your audience needs, their questions, problems, where they are in the buyer journey and how your content can fit in.
Source: Hunree.co
2: Integrate SEO into Your Strategy.
Keyword research is a crucial step if you want to increase your content rankings and stay search friendly.
Simply put, SEO-done-right can and will boost traffic to your website.
Just avoid stuffing keywords and only use keywords that boost your content.
Which means you’ll need to hone your keyword research.
And make your header and title tags easy to read for your readers and easy to understand for search engines.
3: Get On the Email Marketing Train.
Thanks to AI, the way business and email marketing have changed.
What’s more?
Personalized emails are more engaging for subscribers and even deliver 6 times higher transactional rates.
Yes, sending videos, newsletters, e-magazines etc. to your email subscribers can help you build great relationships and deepen their brand loyalty.
Simple things like wishing them a happy birthday, reminding them to get a gift for their loved ones or suggesting some products in your catalog to them, makes them feel special.
Plus, personalized emails aren’t just about having your customer’s name pasted all over them, a well-thought out subject line, interesting body copy and a call-to-action that points them to the right direction are also important.
Final Note.
Like they say, content is king.
And what makes your ecommerce business stand out and successful is how reliable and trustworthy your customers see your brand when searching for information online.
Your customers are looking out to have you add value to them and that means positioning your strategies to improve your customer relationships is a no brainer.
So, why not get started with improving your e-commerce content marketing now?